Are You on Autopilot? The Unconscious Influence of Priming

Your brain can control your life. Use it wisely!

Do you ever feel like your thoughts and actions are not entirely your own? The concept of "priming" might explain why.

Priming is a psychological phenomenon where exposure to a word, concept, or event unconsciously influences our thoughts and actions. It's like our brains are constantly making associations and connections, even without our awareness.

The "S O _ P" Experiment

A classic example of priming is the "S O P" experiment. If you see the word fragment "S O P" after seeing the word "eat," you're likely to complete it as "soup." But if you see the same fragment after the word "shower," you'll probably complete it as "soap."

This simple experiment demonstrates how priming can shape our thinking. But it doesn't stop there. Priming can also influence our actions. For instance, studies have shown that people primed with words associated with the elderly (like "Florida" or "wrinkle") tend to walk slower!

The Implications of Priming

Priming challenges the notion that we are always in conscious control of our thoughts and actions. It suggests that our environment, culture, and even the words we encounter can subtly shape our behavior.

For example, research by Kathleen Vose has shown that exposure to money-related concepts can prime individualistic behavior, making people less likely to cooperate or help others. This has implications for the kind of society we create, as constant exposure to money-related cues might nudge us away from altruism.

Priming and Education

Understanding priming can be valuable in the field of education. By being mindful of the words and concepts we use, we can create a more positive and supportive learning environment. For instance, priming students with words associated with growth and effort can encourage a growth mindset and improve their learning outcomes.

At BriliBrain Edu, we are passionate about creating an enriching and stimulating environment where children can thrive. We believe in fostering a love for learning through engaging activities, positive reinforcement, and a focus on individual strengths.